Digital Marketing

Digital Marketing

 Digital marketing is the marketing and advertising of a business,

 person, product, or service using online channels, electronics

 devices, and digital technologies. This is called a digital marketing.

Examples of digital marketing-

Digital marketing includes social media, email, pay-per-click(PPC),

 search engine optimisaion (SEO), and so on.

 How is digital marketing different

 from traditional marketing?

Ans. Traditional marketing is used offline channels, while digital  

marketing is used digital channels. Traditional marketing campaign

may use some examples such as billboards, print ads, and mailers,

while a digital marketing campaign is used social media,blog posts,

& email to promote a business.

In recent years, Traditional marketing and Digital marketing had

begun to blur as even traditional channels such as billboards, tv ads,

&direct mail have  developed a digital component to them.

  Aims / Objectives of Digital Marketing

There are various aims or objectives of digital marketing:

❤ Increase Sales

  The primary goal of any marketing strategy is to increased sales  &

  internet marketing is not given any exeception. The internet is offered 

  many opportunities for all businesses.

  By combining search engine optimization (SEO) with pay-per-click

  (PPC) and your business could increased the chances that potential

  customers would found you online and with strategies like content

  marketing you could positioned yourself as an expert in your field.

❤ Low Cost Of Customer Acquisition

   In many companies, the cost of acquiring new customers is high.

   Most of the companies spent more money to attract new customers       

   they thought they would become loyal followers.

   This is important to understand the cost of attracting new customers.

   In this process, you could reached a large target  group. it is a fast way 

   process. Traditional marketing is used more cost and Digital marketing 

  is used low cost. Traditional marketing spent more time and Digital mar

  -keting spends less time.

 ❤ Continuous Stream Of New Leads

   If you have your own website to sell products, you could relied on direct

   sales, if you have an offline business, digital marketing could help you 

   generated potential  customers online. This is a third aim of Digital marke

   -ting.

   It can help you generate high quality leads for a small fee.

   (DM) Digital marketing  is important for continuous stream of new leads.

   This is called  a continuous stream of new leads.

❤ Brand Building

   Brand Building is a main aim of digital marketing. It is used the brand lo

  -go of the company. The company logo is made the brand image. 

Role Of Digital Marketing

The role of digital marketing is to help you garner leads, sales,

new traffic for your business by reaching people looking for your

products and services. 

Benefits Of Digital Marketing

1) Time and effort Saving

2) Economical

3) Flexibility 

4) Impactful

5) Instant Feedback

6) Real Time Analysis

Advantages of DIgital Marketing

1) Low Cost

    You want to promote your business locally & internationally,

     Digital Marketing is provided you with cost-effective solutions.

     A bussiness  could found approriate solutions based on its

    marketing goals.

2) Easy To Learn

    Digital Marketing is a easy concept. It is a learning concept.This 

    is a matter of finding the right strategy it works for your 

    business.

3) Multiple Strategies

    There are various/different strategies of digital marketing. 

    It is made a multiple strategies.

4)Effective Targeting

    If you do not have a clear idea of your target audience, digital make

   -ting enabled you to extract data to see which audiences will work

   best for you.

5) Local Reach

    Global reach is a important merit of digital marketing. it improves 

    local visibility, which is especially significant if your business rel

    -ies on nearby customers.

6) Global Reach

    Traditional marketing is a old marketing method. This is restricted

    by geography & creating an international marketing campaign can

    be hard, expensive as well as labour-intensive.

7) Multiple Content Type

    Another crucial merit of digital marketing is the different content 

    types available to showcase your brand online.

8) Increased Engagement

    One of the most significant merits of digital marketing is increased

    engagement. Digital marketing (DM) is designed to be highly engag

    -ing by default. 

9) Optimisation and Analytics

    Another significant merit of digital marketing is web analytics which

    measures the result of digital marketing campaigns in real time. It 

    helps to optimize future campaigns & fix any possible mistake quickly.